Brand inspired by the diverse fashion and cultural fusion of Great Britain

YoungBrit is a celebration of modern British identity, bold, cultured, and effortlessly elegant. Inspired by the rich fashion heritage and cultural fusion of Great Britain, we bring the energy and pop culture of the next generation of Britons into an iconic lifestyle brand.


At the heart of YoungBrit are our timepieces, meticulously crafted watches that embody refinement, confidence, and timeless appeal. Complemented by a curated range of accessories including bracelets, necklaces, and sunglasses, every YoungBrit piece is designed to elevate everyday style with unmistakable British character.


Our collections are proudly named after the UK’s most iconic and prestigious landmarks, from Windsor and Kensington to Wimbledon, St Ives, Trafalgar, Piccadilly, and St Paul’s Cathedral. Each name tells a story, honouring Britain’s legacy while reimagining it for today’s fashion-forward generation. This is heritage, redefined.


Driven by creativity, community, and craftsmanship, YoungBrit works with skilled artisans to deliver premium-quality products that balance elegance with durability. We are equally committed to the future, pioneering sustainable materials and responsible production methods to ensure our products are as conscious as they are stylish.


Fresh, spirited, and distinctly British, YoungBrit is more than a brand, it’s a statement of culture, confidence, and modern elegance. Wear Britain. Wear YoungBrit.

We’ve taken our passion and developed products for everyone

We promise you two things:

1) Better for you: we source locally and responsibly, and follow a strict ethical code, making sure our products’ raw materials have less environmental impact, and that the people that work with us are fairly and ethically treated. To ensure this, we hand-pick all our suppliers and visit their facilities regularly.

2) Accessible price: we’ve eliminated everything you don’t need and left in only the high-performing essentials. You'll look great and feel even better without ever breaking the bank. Our goal is to create a brand that brings people together through the power of creativity, community, and memorable experiences.

Enjoy fast, free, carbon-neutral products

From production to shipping, we care about making our products with the smallest footprint possible. That’s why we’re committed to continuously improving and evolving our practices to be greener than they were the day before.

We believe in making things in a way that's better for people & the planet. That's why we designed your products to be good-looking, ultra-comfy, and consciously made.
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              Demati supplies products listed on the Demati, and Demati websites, and in our stores under the following Terms and Conditions. Please read these Terms and Conditions, and our Privacy and Cookie Policies carefully before using any of our websites, or ordering from us.

              The Terms and Conditions apply to your use of any Demati website and to any products you purchase from them; regardless of how you access the website, including any technologies or devices where our website is available to you at home, on the move or in store

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